In terms of tourism, South-East Asia has become one of the most sought-after destinations in the world thanks to places like Bali, which draws millions of tourists on a yearly basis. This is for good reason to, as the region offers stunning scenery, resorts, hotels, tourist attractions, and its famous nightlife.
Despite all of this, Bali, Penang, Bangkok and other destinations across the world, have to combat the issue of tourists feeling unsafe. To an extent, this is expected, as popular tourist destinations often have to deal with overpriced food, hotels, and experiences, as well as scams that target non-locals. There is, of course, the issue with transport security for the tourists.
Transport for Tourists
Being in a place that is not your home is tricky on its own but navigating transportation further adds to the complexity of the situation. First, it is very common for tourists to be overcharged several times over when visiting a new place by dishonest individuals who want to take advantage of them. This is facilitated by the fact that most tourists do not know what the going price of transportation is in the place they are visiting.
Furthermore, tourists who want to explore other parts of South-East Asia besides their hotels and resorts often are unsure of what type of transportation to opt for. Ridesharing or buses? Scooters or bikes? There are many factors which determine which option is best, such as price and the length of the trip but tourists rarely have this information at hand.
Then there is the issue of safety as many tourists, especially those who do not speak the local language, often fear being abducted or taken off course by their riders. This is especially true for female tourists who are often advised to travel in groups to avoid any unpleasant incidents. As a result of this, many tourists prefer to patronize hotels that offer airport shuttles and avoid going out too much over their trip.
This sort of issue can prove discouraging for tourists and for years, there was the need to help tourists find the best and safest transportation option when in South-East Asia. This gap in the market appears to have been filled recently by Bussr, an innovative transport app that addresses the most common transport issues within the region for both tourists and locals alike.
Bussr; Taking on the Tourist Transport Market
Bussr has been in existence for two years now and is the creation of entrepreneurs Hussein Abdelkarim and IM Shousha. The app is not strictly tourist-centered but caters to the entire $30 billion South-East Asian mobility market. The app allows for the booking of transport services by users including buses, cabs, scooters, carpooling, and so on.
This means that tourists are not limited to a single mode of transport to meet their needs. When booking rides, users only need to set their destination and the app maps out a trip based on the fastest and most cost-effective mode of transport. This is particularly useful for tourists who might not know that one mode of transport is better than the other.
Furthermore, the app allows for price determination and comparison which saves tourists from dishonest people who might seek to overcharge them for a trip. Customers can pay using a number of options on the app such as GoPay, OVO, Dana, Link Aja, and ShopeePay. This saves them the trouble of having to constantly enter their card details or withdraw continually from ATMs and deal with exchange rates. There is also the option to pay a monthly subscription to the app or make one-time payments. This makes the app convenient for both tourists who are visiting temporarily as well as locals in the region who will use it more frequently.
So far, the app has covered over 2,500 destinations in over 90 cities which means that it offers access to most places that a tourist would want to go to while adding more routes every day. For tourists traveling in groups or those interested in road trips, the app offers a number of options to fit any party size and can act as a way to safely and conveniently explore the South-East Asian region.
Beyond meeting the needs of individuals, Bussr also offers transport services for organizations like schools and corporate offices that need buses and cars for students and members of staff. Ultimately, Bussr is representative of the changing transport industry that no longer needs to be hyper-specific. Apps like Uber and Grab cater only to the ridesharing sector but Bussr makes sure to cater to the needs of all consumers in a single space. Which has aided its success in providing much-needed services to both tourists in the region and locals.