For many users, YouTube has been an incredible goldmine, both directly and indirectly. While you can use YouTube to market your brand and product, you can also make money off YouTube by monetizing your videos. You’ve probably heard of PewDiePie, RiceGum, or other YouTube users who’ve made a fortune off the video-sharing platform.
The highest YouTuber ever is Ryan Kaji, who raked in a whopping $26 million in 2019. He’s just an example of the many YouTube millionaires worldwide.
If you want a piece of the pie, you first need to know how to monetize your YouTube videos. That’s, of course, after you’ve created your own YouTube Channel and uploaded a couple of videos. If you want to make money from YouTube, here’s how you do it.
Once you’ve amassed a considerable YouTube following, you can start selling your own merch. You can add the merch to your eCommerce website, if you have one, for increased sales. However, to sell merchandise, your site must make the list of approved merchandise sites.
Your eCommerce site must meet certain requirements before it gets the nod from YouTube. You also need to be 18 years or above to sell your merchandise on YouTube. Lastly, you must have more than ten thousand subscribers to sell merchandise, and you can’t sell any merch on kids’ videos.
The YouTube Partner Program
The most straightforward way of making money through YouTube is the YouTube Partner Program or YPP. The partnership program involves making money from your video through paid ads.
Before joining the YPP, it’s a good idea first to familiarize yourself with Google Adsense. That’s because a Google AdSense account is a requirement before you join the program. If you have an AdSense account and get accepted into the program, you can then make ad preferences for your videos.
To qualify for the YouTube Partner Program, you must:-
- Be 18 years or older, or have a parent or guardian to manage your AdSense account and payments
- Adhere to all YouTube monetization policies
- Be in a country where the YouTube partnership program is available
- Have more than a thousand subscribers
- Have more than 4000 hours of public viewership within the last twelve months
Note that not all videos or YouTube channels are eligible for joining the YPP. For your video to be eligible, YouTube must consider it as “advertiser-friendly.” It’s hard for anything with adult-content to be fit for the YPP.
Also, don’t expect anything with violence, guns, drugs, foul language to qualify for monetization via the YPP. There are also a few issues with videos that YouTube terms as controversial or that focus on controversial issues. If your channel deals with such, then you best consider other monetization means.
If you have a considerable social following, then influencer marketing is perfect for you. Compared with the other monetization methods, influencer marketing is somewhat detached from YouTube in the sense that brands directly pay you with influencer marketing, and not YouTube.
Influencer marketing is when brands pay you to upload sponsored content on your YouTube channel. This is a direct agreement between you and the brand that sponsors you. Everything, including the payment, method of sponsoring, and other details, are between you and the brand in question.
As such, you don’t have to be in the YouTube Partnership Program or have a Google AdSense account to make money through influencer marketing. You also don’t have to have a certain number of subscribers to do some influencer marketing.
However, you’ll need to strictly adhere to the YouTube Guidelines for endorsements and product placements. Doing so shouldn’t be too difficult, and it’s nothing out of the ordinary.
You’ll need a considerable following for a brand to reach out to you to endorse their brand. At times it’s you that has to do the reaching out and hope for a positive response from the company. How much you can make from influencer marketing depends on the brand and your negotiation skills.
For high-quality content, you can consider charging users subscription fees for your channel with a membership channel. You must have more than a hundred thousand subscribers before you can qualify for a membership channel.
You need plenty of subscribers before you have a subscription channel. That way, your most ardent subscribers can subscribe to the membership content to get exclusive content.
For you to have a membership channel, you need to:
- Be over the age of 18
- Have over 100,000 subscribers
- Have a channel that’s free from ineligible videos like videos with drugs, firearms, etc
- Have a channel that’s part of the YPP
Once your channel becomes eligible, the membership option appears on your channel’s admin page. Remember, you need to differentiate your paid channel from your membership channel. Your subscriber channel should be your “special” channel, but don’t put all your good stuff in your paid channel.
A great way to make your membership channel stand out is by having contests, giveaways, and even doing some fan interviews and shoutouts. The flat rate for channel membership is $4.99 per month.
Channel memberships are a sure way to get recurring revenue from YouTube every month.
While still working on monetizing your videos, you might also benefit from knowing how to convert YouTube to mp3.
Affiliate programs are somewhat similar to influencer marketing in the sense that both involve a deal between you and a third-party brand. For affiliate programs, you promote a product or service through your videos.
Unlike influencer marketing, affiliate programs focus on conversions rather than just promotional videos. For instance, with influencer marketing, you get paid a certain amount for posting a video that promotes a particular brand. With affiliate programs, on the other hand, you get paid for sign-ups through the referral link or per click on the link.
You Can Make a Fortune From Knowing How to Monetize Your YouTube Videos
Hopefully, you now know how to monetize your YouTube Videos. Remember, you can use a combination of the above methods to make even more money from YouTube. If you don’t meet the number of subscribers quota for YPP or membership channels, then consider the other methods for now.
Meanwhile, focus on building a large YouTube following, and you’ll soon qualify for the programs. For more informative reads, be sure to check out more pieces on the site.